Black Friday

A Toast to an Awesome Year

2018 was an AMAZING year for Google Cloud’s Apigee team. It was, in fact, another “best year ever.”

We’re deeply grateful to the companies who use Apigee to accelerate their businesses with APIs. Their success last year helped us win praise from Gartner, which named Apigee as a leader in the 2018 Magic Quadrant for Full Life Cycle API Management, and Forrester Research, which recognized Apigee as an API management solution leader in The Forrester Wave™: API Management Solutions, Q4 2018.

During 2018, the number of APIs that our customers ran on the Apigee platform climbed more than 160%, to nearly 36,000, and the traffic running through the Apigee cloud nearly doubled, to an average of 5.3 billion API calls per day at the end of last year.

To help our customers become even more successful, we introduced a bunch of new capabilities in 2018, including more than 41 new features and more than 2,200 enhancements and fixes over 6 public and private cloud releases. Highlights include:

  • Apigee API monitoring, a new feature that enables the quick and accurate identification of API issues based on insights into API performance—whether in a developer application, an API proxy, or a backend service
  • Hosted targets, which provide enterprises with a simple way to add more business logic to their APIs than previously possible
  • Apigee extensions, a feature that enables organizations to seamlessly access Google Cloud services like Cloud Firestore, Cloud Pub/Sub, Cloud Storage, and Spanner

In addition to the extensions to Google Cloud services, we made available a new extension to access Informatica’s integration-Platform-as-a-Service (iPaaS) offering. This extension, built in partnership with Informatica, enables API developers to use policies to discover and invoke business integration processes that are defined in Informatica’s Integration Cloud.

We also unveiled integrated Apigee API management with Istio, an independent service mesh that provides the fundamentals to successfully run a distributed microservices architecture. With this new capability, Istio users can expose services from an Istio mesh as APIs by adding API management capabilities via Istio’s native configuration mechanism.

It’s particularly gratifying to be able to deliver the scope, scalability, reliability, and security that our customers require for mission-critical operations.

We went live in eight new Google Cloud Platform regions in 2018 (including Belgium, London, Sydney, Tokyo, Sao Paulo, and three U.S. regions), and Apigee is now ISO 27001, ISO 27017, and ISO 27018 certified.

And during the recent Black Friday Cyber Monday (BFCM) period, the number of API calls for Apigee’s retail customers (excluding those who host the platform on-premises) grew 95% compared to this five-day span in 2017.

API traffic running through Apigee during BFCM reached a peak 108,000 transactions per second (TPS) on Friday, Nov. 23, as compared to a peak of 48,000 TPS last year.

We’re happy to report that the Apigee platform remained 99.999% available throughout the BFCM period.

With another banner year behind Apigee, we can’t wait to see what kind of success our customers achieve in 2019.


Black Friday: Five Shopping Days, 60M API Calls per Hour

Many of Apigee’s large retail customers refer to Black Friday as their “Super Bowl”—traffic to their web and mobile shopping apps spike to year-high levels. Now, however, it’s grown to more than a one-day event—in fact, it lasts from Thanksgiving through Cyber Monday.

With these five high-volume shopping days behind us now, we’re happy to report that we helped our retail customers navigate Black Friday 2015 successfully, and we’d like to thank them for trusting Apigee. We’re proud to have delivered the availability and scalability our customers needed during this mission-critical event.

Last Friday, we processed almost three times as much API call volume as we did during Black Friday 2014, our peak volume exceeded 60 million API calls per hour, we met 100% of our customer SLAs, and we delivered better than six 9s of uptime.

Planning for Black Friday began over six months ago. We worked very closely with each of our retail customers to test to anticipated loads and peaks, plan for needed capacity, and ensure all operational teams were aligned on support processes throughout the Black Friday week.

We didn’t celebrate for too long. The day after Cyber Monday, with Black Friday 2015 still very fresh in our minds, we started an internal discussion on what we could do to make Black Friday 2016 the most amazing Black Friday in our customer’s history.  We’d love to hear any feedback you might have.

Learn more about Apigee customers on our customer page.

Black Friday: Protect Your APIs from Cyber Threats

Webcast replay

Bad bots can scrape your inventory and pricing information, and steal consumer credentials. Bots can also put stress on backend services and impact your SLA to customers and partners, especially around events like Black Friday.

To protect your APIs, you need a new, data-driven approach to identify and stop bad bots automatically.

In this webcast replay, Apigee's Subra Kumaraswamy and David Andrzejek discuss:

  • the nature of bot attacks and typical use cases
  • how to intelligently detect bad bots whilee leetting good bots in
  • how to implement technologies in your security stack to protect against bad bots