developer portal

Maximizing the Business Value of Digital Assets Through API Monetization

New eBook

API monetization is a key way to unlock value from your API programs and increase API adoption. Monetization enables API providers to reach beyond current business models, scale API programs, and open new opportunities with customers, developers, and partners. 

Our newest eBook takes a deeper look at maximizing the business value of digital assets via API monetization and shares best practices Apigee has observed while working with hundreds of top enterprises. 

What's inside?

  • Field-tested best practices to generate revenue from your API products
  • A real-world use case from Telstra
  • An API monetization checklist

Download the eBook here.

Creating World-Class Developer Experiences

New eBook

This is the age of API-driven businesses; enterprises need to create great developer experiences to build an ecosystem for their APIs. Many enterprises now view developers as essential actors in their value chains—they're the people who translate digital assets into digital experiences that move the business needle. 

Our newest eBook takes a deeper look at best practices for deploying a developer portal and building world-class developer experiences.

What's inside?

  • Field-tested best practices to delight developers and grow API programs
  • Real-world use cases: AccuWeather
  • Developer experience checklist


Download the eBook here.

AccuWeather: Hacking the Weather at Penn State

Editor's note: Today we hear from Mark Iannelli, senior technical account manager at AccuWeather, the leader in providing accurate weather data. Mark is responsible for providing technical guidance to key global partners who leverage AccuWeather’s industry-leading location and weather data APIs. Read on to learn about how Apigee helps AccuWeather expand the reach of its APIs.

AccuWeather has been in the API game now for over ten years. We have always had “enterprise APIs,” as we call them, and we worked with major companies worldwide including leading smartphone OEMs, IoT producers, and others in some of the world’s biggest industries. As a result, our APIs are already in use by many leading companies, but we wanted to do more. We made the decision to work with Google's Apigee, a leader in API management solutions, to expand our reach and engage smaller new audiences, such as small to mid-size businesses, individual developers, entrepreneurs, or students.

Building cool things—the AccuWeather Challenge

One of the ways that we can do this is by participating in hackathons, such as the HackPSU event at Penn State University. As a sponsor of the hackathon, we created the AccuWeather Challenge to use our weather APIs, powered by Apigee, to inspire new products.

We challenged students to develop their ideas and “build cool things.” The weather impacts everything—from what you do, what you wear, what you eat, to even how you feel. So we wanted students to create a product to help improve people’s lives. The idea could help solve real-world problems, be a new IoT device, or something fun and creative!

Apigee gives us the ability to create a simple and easy-to-use API Developer Portal that students could access throughout the hackathon. When given an API key, students easily access our AccuWeather data using API documentation and best practices to begin development on their own—even with limited knowledge of APIs. It is a perfect example of the seamless and frictionless developer experience we wanted to bring to our users.

Winning designs

The winning team combined multiple technologies to create a product called “Image-to-Haiku”. The product took an image uploaded by a user and applied image recognition technology via the Google Cloud Vision API  to identify objects from the image. Next, it checked the user’s current weather using the AccuWeather Locations and Current Conditions API.

Finally, the product captured the emotion and feelings from the image and current weather to create a Haiku that reflects what a person may be seeing and feeling in real time.

To hear more, check out the podcast “On Location at HackPSU,” in which the winning student team talks about their product created with AccuWeather and Google APIs (see image above).

We've been doing hackathons for a while now, and we've seen our APIs applied in all kinds of ways. Often, we see people trying to tweak something that's already on the market like various smart-home hacks, but this was the first time we had ever seen a product like this “Image-to-Haiku.” It was their own unique design, which made it stand out in the 24-hour competition.

Another team, called “Weather or Not,” created a product that takes a bucket list of your top-ten travel destinations in the world, and combines AccuWeather’s 15-day forecast along with airline ticket prices for travel. If you wanted to take a spontaneous trip, the app tells you the best time to go, based on the weather and the ticket price, presenting your options to you in ranked order of desirability.

Hackathons like HackPSU open up new opportunities for collaboration with students. It's something we have always enjoyed doing. But now inspiring this kind of creativity with APIs has gotten much easier with the help of Apigee.

TradeIt: API-First Online Trading with Apigee

Editor's note: Today we hear from Joel Hancock, head of product at TradeIt. TradeIt is dedicated to helping people stay in control and connected to their investments by building the underlying API infrastructure to link app developers with financial institutions. 

TradeIt is the leading API for online investing. We connect retail brokers to the TradeIt ecosystem and distribute our API to app developers who use it to enable their users to view portfolios and trade directly from brokerage accounts.

Most of the large retail brokers are integrated into our ecosystem. We've also just distributed our API into one of the largest financial media applications and we’re working closely with several others. We’re excited to be collaborating as well with Google for future integration with Google Assistant.

When we were getting ready to start building an API ecosystem for investing, we had to start thinking early about our API gateway, session management, our API interface, and the developer portal. Initially we started building every one of those on our own, which was a huge undertaking.

As we faced the challenges of scaling and growth, we realized that we should look at what was available on the market–that the smart move would be to leverage a best-in-class API solution instead of building everything in-house. We looked at a few solutions and found Apigee the best for several reasons. We especially appreciated Apigee technology partnerships and the overall functionality of the API developer portal.

At this point, we use Apigee internally in a proof of concept. We plan to go live in Q4 of this year. For us, as an API-first company, Apigee is more of an infrastructure adjustment than a real change in how we do business. We expect the changeover to be transparent to our users. Rather than relying on the switch to Apigee to focus on pushing more product-based features, we see the value because it's just more sustainable in the long term. We couldn’t possibly build, manage, and maintain the kind of feature set, security, stability, scalability, or innovations that the Apigee API management platform gives us.

We built the platform before implementing Apigee. I believe that if we had known that Apigee was out there, we would have started with it from the beginning, saving a lot of time and development costs in the process. Right now, we’re at the point in our migration where we’re seeing that Apigee does a great job at providing us analytics on our API usage, and we can already leverage the developer portal.

I think the main challenge for our team of 10 developers was figuring out how to integrate Apigee to match our business project. The Apigee platform was very helpful when it came to building our own API interface and what we expose to our developers.

We still have a lot of business logic that's very specific to the brokerage field that has to be integrated in the best possible way with Apigee, but we’ve been encouraged so far. Our model is a single API made from aggregating many different trading APIs, and people use us to streamline connecting with popular retail brokers. We’re working on building the logic to map between our APIs and the brokers’ APIs so that we can complete our migration to Apigee.

We’re excited about seeing significant ROI from Apigee soon!


AccuWeather: Seeding Creativity with Weather APIs

Editor's note: Today we hear from Mark Iannelli, senior technical account manager at AccuWeather, the leader in providing accurate weather data. Mark is responsible for providing technical guidance to key global partners who leverage AccuWeather’s industry-leading location and weather data APIs.

AccuWeather is a name that people worldwide know and trust. AccuWeather is widely recognized as the most accurate global weather provider, and was recently recognized as such for the third time in an independent Forecast Watch study.  No matter where you are, we give you access to the same content and the same tools that we use here at AccuWeather to power our own products.

Whether you’re developing commercial apps for an enterprise or you’re a weather-enthusiast developing apps on your own, you can access the best weather data and tools to build really amazing things with the AccuWeather API Developer Portal.

Save lives, protect property

Our overarching goal is to help keep people safe. That means different things to different people. Depending on your needs and interests, you can access, listen to an AccuWeather-sponsored forecast on your local news, download our weather app, tune in to a podcast, or even build something yourself using our APIs.

We serve a global community of weather consumers and enthusiasts with content provided in over 200 languages and dialects. We localize content in your own language wherever you are, so that you always have information on current conditions, forecasts, and even severe weather alerts. We also localize key alert information from the languages that they're issued in so that visitors from other countries receive warnings in their own languages. This is vital for keeping people safe during severe thunderstorms or tornadoes, flash floods, and other dangerous conditions.

Sunny with a chance of apps

Aside from people consuming weather information through AccuWeather’s own channels, we’re excited about the innovative ways that weather-enthusiasts are leveraging our APIs to create new products for themselves and their communities. By making these APIs accessible to them with the Apigee platform, we’re feeding their creativity and entrepreneurial spirits.

It's been great for us to see how excited people are about our APIs. In a digital age where people are more empowered and more creative than ever, they're interested in what they can build on their own to automate their lives in ways that they never could before. Using the weather as the backbone of action-driven decisions and products, people are coming up with amazing ideas.

Our API strategy is simple: we want you to develop cool products with the APIs available on our AccuWeather API Developer Portal. We hope that people will be proud to say they’re using AccuWeather to develop their products. As developers scale up successful API-based products, they have the possibility to purchase high-volume packages, but at the basic level we’re democratizing access with free APIs. This is giving rise to terrific ideas, like a 15-year-old with a tortoise habitat who’s planning to control the ecosystem for his family pets with our weather APIs.

Another example is a homeowner with a backyard awning that he’s programmed to automatically adjust based on the weather. He told us that he chose our weather APIs because they’re the most accurate ones he’s ever used. That kind of word of mouth is gold. He’s telling his whole neighborhood about this cool app home automation tool on his deck and that he’s using AccuWeather to power it. You never know who might get the next great idea based on that awning.

We've also seen a lot of agriculture apps that AccuWeather has helped improve. People have told us about apps that use our weather information combined with their own analytics and tools to determine the best times to plant, harvest, and irrigate different crops. We've even seen someone with a smart mirror that displays weather information directly on it as they’re getting ready in the morning, and a couple of different smart closet apps that present clothing options based on weather conditions.

Weather everywhere

What we’re most excited about with our developer portal is the ability to reach people that we previously couldn't. In the past we mostly focused on partnerships with global OEMs from around the world such as Fitbit, Ford, LG, HTC, and Sony, but did not effectively reach individual developers and the weather-enthusiast community. The AccuWeather API Developer Portal has enabled us to do that.

Now, over one year in with our developer portal, and with over 40,000 registered users, we have seen what can be accomplished with APIs. We’re looking at expanding the content that's on the portal itself, adding more exclusive AccuWeather APIs like our minute-by-minute precipitation forecast, MinuteCast® and high resolution radar content—things that users are asking for all the time. We want to offer those services on the portal so that people can easily engage with us and start building even more creative products.

We predict a bright future for our API business and can’t wait to see exponential growth in the number of innovative weather products and “life hacks” from our expanding developer community!

Announcing Enhancements to the Apigee Integrated Developer Portal

Today we’re excited to release several updates that improve the experience for both developers and admins using the developer portals that are integrated into Apigee Edge:

  • A new version of SmartDocs API reference documentation
  • Enhanced theme editor and redesigned default portal theme, and
  • Improvements to how accounts are managed for developers

All three features are in beta and are available to Apigee Edge cloud customers today.

First, a new SmartDocs for integrated portals creates beautiful API reference documentation for your developers in a new, three-pane view. The left pane helps developers navigate between areas of the API, while the center area gives detailed documentation for a given operation. The right pane enables you to make API requests directly from the docs, and it includes an expand button so you can focus on the details of the request itself. Documentation depends on the OpenAPI Specification and supports both versions 2.0 and 3.0.x. Every operation defined in the OpenAPI spec gets its own page, which makes it easy for users to share and discuss specific areas of the docs and for your API team to deep link users to the exact content they need.

API Reference Docs

Along with SmartDocs, the integrated portal theme has been enhanced using Google's Material Design toolkit, "a visual language that synthesizes the classic principles of good design with the innovation of technology and science." The integrated portal theming tool now supports SCSS and Angular Material Themes, which introduce variables, rules, and other powerful features.

Portal Theme Image

Lastly, this release improves how developers create and manage accounts and gives administrators new views for managing the users of their integrated portals.

There are two ways that any Apigee Edge cloud customer can try the updates to the integrated portals:

  • If you are an existing user of the integrated developer portal, follow these steps to migrate an existing portal to a copy that uses the new beta, or
  • Create a new portal and select the “Use the new theme and API reference docs” checkbox

Portal Image

Getting Started

If you're already an Apigee Edge cloud customer, check out the documentation to get started. There you'll find a complete feature overview, guided tutorials, FAQs, and more.

If you're not already an Apigee Edge customer, try it for free.


Getting Started with Apigee API Management

A step-by-step video tutorial for new Apigee Edge users

Apigee has helped hundreds of enterprises harness the power of their APIs and evolve into digital businesses.

But how do you get started with Apigee Edge? 

We’ve just produced a step-by-step, eight-part video series that will enable you to start managing your APIs in minutes. Learn the basics of securely exposing your APIs, publishing them to developers via your own customized API portal, getting visibility into API, app, and developer analytics, and more.

Before you dive in, sign up for a free trial of Apigee Edge (or if you already have an account, sign in here). Then get started with episode one below (click on the images to play each video). Enjoy!



Welcome to Apigee API management! In this first episode, get an overview of the series and an introduction to the benefits of the Apigee platform.



Get a walk-through of how to build your first proxy and begin serving traffic.



Learn how to add API key verification to any API proxy.



Learn how to troubleshoot and monitor proxies running on Apigee Edge with the Trace tool. 



Learn how to build and publish your developer portal.



Learn how to publish APIs to a developer portal.



Take a quick walk-through of Apigee Edge API Analytics.


Learn about next steps as you reach the end of your free Apigee Edge trial. 




Telenor: Pumping Data Through Pipelines with Apigee

As one of the world’s major mobile operators, Telenor has been connecting people and empowering societies for more than 160 years, from telephone calls to text messages and, more recently, through APIs.

We’ve long recognized the potential of APIs. In Norway, back in the 1990s, we started offering APIs to our business partners that enabled customers to buy ringtones and logos for personalizing the mobile phone—a novel concept at the time.

Today, APIs have become the foundation of the digital transformations happening in organizations around the world. If data is the new oil, then APIs are the pipelines.  

Controlling how data moves through pipelines

Over time, we have built and maintained our own solutions for the APIs we offered partners, enabling them to deliver more features and services to customers. But we realized that managing exposed APIs was a bigger job than our current staffing could handle.

Rather than add more headcount, we explored API platform options. We needed a platform that offered API management and access control, so we could control which data that flows through the pipelines and to whom. It was also important to adopt an API platform that would make it easy to deploy new functionality and enable us to monetize API transactions.

A few years ago, we chose Apigee because it checked those (and other) boxes. Initially, Apigee served as the API gateway for our My Telenor app, which enables Telenor customers to interact with their accounts, such as finding out how much data they’ve used in their plan.

Launching our self-service API development portal

More recently, using Apigee we launched the Telenor Developer Portal in Norway, a self-service API development portal with an easy-to-use graphical interface. Our partners had been asking for our help in digitizing their businesses. They wanted APIs from us that would enable them to integrate to our services and help them digitize their processes.

With APIs, we can provide our partners and customers with more agile service deployments, information consistency, and more secure information flow. Security is even more important today as the EU’s GDPR (General Data Protection Regulation) compliance goes into effect. We’re able to have strong authentication and authorization using our APIs, which makes it possible to integrate a variety of information systems and apps from partners that wouldn’t be possible otherwise, such as financial or human resource systems.

Through open APIs, partners can connect their customers to new or enhanced services such as Mobile Payments, Bank ID on Mobile, Mobile Enterprise Network (that gives an overview of all fixed, mobile, and IP-telephony in an enterprise) and Internet of Things (IoT) applications, to name a few.

Selling APIs like any other product

Our new portal enables us to sell and manage APIs as we would other products. It’s completely connected into our billing system, so partners can easily buy an API from the portal and be billed for it automatically—no manual assistance needed from us.

Signing the contract for using the APIs is also done digitally by “click to accept.” The goal is to do everything we can to make our APIs accessible to partners and easily manageable through the graphical interface. We ran a project together with Accenture and Evry to make the complete solution for managing APIs as products. Apigee contributed with a technical expert in the starting phase of our project.

Currently, we have around 20 API products on the portal and over 260 partners are integrated. On our Apigee gateway we now have over 140 API proxies, and many of them have the potential to become new API products.

Like every other major company today, we’re going through a complete digital transformation of our business, and APIs are key to that transformation. For example, we’ve installed the Apigee Edge gateway in all of Telenor Group’s global business units. This can enable us to use the same API development platform throughout the company, and to scale and expose global APIs as needed.

The Apigee monetization module has made it easier to monetize our various APIs, such as charging per transaction via our Mobile User Info API or Device Detection APIs. Overall, we have had a significant amount in direct revenues year over year from our APIs.

Since we’ve been in the API business for years, some of our APIs come from other platforms besides Apigee. As a result, currently, we have a fragmented way of exposing APIs. We’re planning to move most of the work we do with APIs to Apigee to have a unified overview of all our customers and their APIs.

This unified overview will make management significantly easier and help us to immediately know who’s accessing what data from which pipeline. It’s already making a difference, in fact. We can now trace live traffic in the pipelines and see who is using the APIs much easier and faster than before.

Helping partners on their transformation journey

Going forward, we expect significant growth in our business as more enterprise partners around the world increasingly require APIs. We’re in a very good position to help our partners innovate with new services and features—to help them on the digital transformation journey they need to take, to stay competitive.

At Telenor, we have a storied past—160 years is a long time for any company. But it is also 160 years with proven ability to innovate and adapt to changes. This, plus our love for APIs of course, makes us well positioned for our digital transformation journey ahead.

Telenor is one of the world’s major mobile operators across Scandinavia, Central Eastern Europe, and Asia. Elisabeth Falck is product manager for APIs in Telenor Norway’s Business Division and is responsible for the Telenor Developer Portal, new APIs, and is heading Telenor Norway’s API council. Lars Thingstad is System Expert in Telenor Norway’s Technology department and is responsible for the Apigee Edge Gateway in Telenor Norway.

Come hear the Telenor story in person at our I Love APIs 2018 stop in London March 6, where Elisabeth will joint our "Digital Innovators Up Close" session. Register today!

OFX: Opening Up for Payments Innovation with Apigee

As a leader in the payments space, OFX powers some of the biggest names in global money transfer. Now we’re proud to announce that we’re opening up our API to partners and developers to foster long-term digital payment innovation.

OFX is striving to broaden the innovation that the Payment API can spark by giving developers first-hand access to fast, simple, and efficient better-than-bank exchange rates that can integrate with existing business processes.

Innovation with market-leading exchange rates

The main objective was to build a solution that enabled partners to use services seamlessly so that they could automate international invoices, payroll, and mass supplier payments, and enable their business to grow. With a dedicated developer portal at the heart of the strategy, partners and developers get access to a developer community, and best of all, the security of competitive exchange rates in 55+ currencies from an ASX-listed company.

Built on the Apigee API platform, the dedicated OFX developer portal grants developers turnkey access to market-leading exchange rates and the ability to create new and exciting applications.

After much research, OFX selected Apigee as their platform partner to allow for scale and the provision of a consistent developer experience. It’s now a key part of the OFX digital ecosystem. The portal enables self-service through a personalised dashboard to create and manage applications with plug-and-play RESTful APIs and clear documentation, so developers benefit from an end-to-end intuitive experience.


Speedy partner integration

With a 24/7 team on hand to support new customers and a developer community,  great service availability uptime, high industry-standard SLAs, and comprehensive getting started guides, OFX is excited to bring on new partners who are looking for international growth.   

Early adopters at Octet have seen immediate process efficiencies after a seamless integration.   

“Our developers were confident that the OFX Payments API was simple and easy to work with  and superior to the alternatives on the market. Once the decision was made, we were integrated within a couple of working days,” said Octet chief operating officer Michael Rom. “We saw our processing costs drop significantly in six months.”

Register today and give our developer portal a try.

Craige Pendleton-Browne is chief technology officer of OFX, an online foreign exchange and payments services provider headquartered in Sydney, Australia. OFX is the modern way for today’s global citizens and businesses to make payments and send money to more than 190 countries, 24/7.

Telstra & Apigee: Powering Up an API-driven Transformation

How an API platform accelerated internal innovation and led to Telstra’s first public API

For Telstra, transforming from a telco to a technology company was always going to be a big challenge. After all, we’re a large, well-established telco that has been in the Australian mindset for all things communications since 1975.

As we worked through this evolution, it was particularly important for us to drive an internal culture of faster, more agile operations.

This required building a more cooperative approach, one that created connections across departments. Ultimately, this led to the creation of a single collection of API-driven resources that enabled us to quickly offer more interchangeable service offerings.

This enabled us to push for a broader, more unified API approach to innovation, one that set the stage for us to offer tools and services to the wider developer community.

Moving from inside out

David Freeman, Telstra’s head of API enablement, has been one of the strongest advocates within the company for API adoption. Having been around since the early days of the first public release of Telstra’s SMS API, he has helped build the efforts to implement a companywide approach to our API strategies and a developer platform that can be used in a companywide approach.

We approached the first API release in 2015 as a minimum viable product or pilot program, as it was geared toward testing the waters and gauging what was needed internally for publicly available APIs and services. The target for this phase was to gauge developer interest.

It turned out to be impressive—within a few months, over 3,000 developers had registered and were trying out the basic messaging API in their apps.

“With all the groundwork and a solid foundation set in place, we are now in a really good position to start ramping up our public API portfolio,” David told me during a recent chat.

A platform for API products

A major partner for the activities in our transformation, Apigee has helped create a unified platform to connect all the pieces and helped make a standardized internal API portfolio possible.

The platform enabled us to quickly and easily deploy the resources needed for our public-facing APIs and help shape and define a series of API product roadmaps.

With the wide variation in the API products we plan to have on offer at Telstra, the Apigee platform and its monetization features provide a robust yet simple, flexible, and dynamic approach to how we define the plans associated with each.

The new Telstra Messaging API

The first API we’ve released with the new portal ( is our Messaging API. It incorporates some of the learnings from the earlier feedback as well as lessons learned from the experience with our SMS API.

For developers building on the new API, the first step (after authentication) is provisioning a number to send messages from. This is an account-specific number and also has the added bonus of having a notify URL with attached call-back data.

It’s basically a webhook; when a response comes in from a user to a provisioned number, it will automatically send to the nominated URL and handle the request automatically.

“Send message call” has more options as well, which will grant users more interesting options when sending a message, including scheduling delivery, prioritizing, and adding a validity timeout with all messages joining a queue for processing.

Developers can even send multiple messages all in one go—meaning fewer API calls and a lot more functionality.

This functionality was built through close and regular communication with developers—it’s how you build a simple, easy-to-use, and valuable API like the Messaging API.

Tell us what’s next

Having a strong relationship with developer communities is vital to our growth into the technology space. With such a vast array of technologies at Telstra, we are very keen to understand how developers want to use our services and offer new and innovative applications and experiences to customers.

Now that our new developer portal ( is released into the wilds of the internet, we’d love to hear what you think.

Steven Cooper is the API and platform evangelist at Telstra. He focuses on ensuring that Telstra has the right tools and resources in place for developer communities globally. Steve previously ran developer relations at PayPal and Xero, and was CTO at a fintech.